Dan Schawbel on Personal Branding in the Age of the Internet

[Steve Hargadon]

RECORDINGS:
Full Elluminate: https://sas.elluminate.com/p.jnlp?psid=2009-08-12.1628.M.ACE02B5F35...
Audio: http://audio.edtechlive.com/conversations/me20danschawbel.mp3
Portable Video: http://audio.edtechlive.com/conversations/me20danschawbel.m4v
Chat: http://audio.edtechlive.com/conversations/me20danschawbel.rtf

Date: Wednesday, August 12th, 2009
Time: 5pm Pacific / 8pm Eastern / 12am GMT (international times here)
Duration: 1 hour
Location: In Elluminate. Log in at http://tinyurl.com/convnet. The Elluminate room will be open up to 30 minutes before the event if you want to come in early. To make sure that your computer is configured for Elluminate, please visit http://www.elluminate.com/support. Recordings of the session will be posted within a day of the event.

Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of the bestselling career book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). Me 2.0 made the Amazon top 100 business book bestsellers list when it came out and was the #1 job hunting book. With over 750,000 results for his name in Google, Fast Company calls Dan a “personal branding force of nature.” He is the founder of the Personal Branding Blog®, which was the #1 job blog by Careerbuilder in 2008, is an AdAge top 50 marketing blog and is syndicated by Reuters, Forbes, Fox Business and other major networks. Dan is also the publisher of Personal Branding Magazine®, head judge for the Personal Brand Awards® and director of Personal Branding TV®.

Presently, Dan is a Social Media Specialist at EMC Corporation, which is one of the leading technology companies in the world. Steve Rubel, SVP at Edelman, considers Dan to be a “corporate rockstar.” He is a syndicated columnist for Metro US (New York, Boston & Philadelphia), reaching over 1.2 readers bi-weekly. At 25 years old, Dan is BusinessWeek’s youngest columnist. He is also a featured contributor to Mashable, LifeHack, and MediaPost and he has written articles for BrandWeek Magazine and Advertising Age.

“The champion of personal branding” – Alan Webber, co-founder, Fast Company Magazine

Dan has interviewed over 150 successful business people and celebrities, such as Marcus Buckingham, Tony Hsieh, Gary Vaynerchuk, Gina Bianchini, John C. Maxwell, Guy Kawasaki, Ken Blanchard and Tucker Max. He’s been featured in over 100 media outlets, such as The New York Times, The Wall Street Journal, BusinessWeek, Entrepreneur, Fast Company, ABC News TV, MSNBC, NPR, USA Today, Forbes, and The Boston Globe. Dan has 8 years of marketing experience, employed at companies such as EMC, Reebok, Lycos, LoJack, and TechTarget.

“Dan is the man when it comes to personal branding” – USA Today

Dan is a keynote speaker at colleges and universities, such as Harvard and MIT and he helps both individuals and companies with branding. He’s on the board of advisers for SocialTrak.com, is on the community advisory committee for BusinessCard2.com and was previous on the board of ((echo)) MyPlace. He graduated Magna Cum Laude from Bentley University in 2006.

[Dr. Hubert Rampersad]

A Roadmap for Building an Authentic Personal Brand

Authentic Personal Branding is a journey towards a happier and more successful life. Your Personal Brand should therefore emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. Your Personal Brand should always reflect your true character, and should be built on your values, strengths, uniqueness, and genius. If you are branded in this organic, authentic and holistic way your Personal Brand will be strong, clear, complete, and valuable to others. You will also create a life that is fulfilling and you will automatically attract the people and opportunities that are a perfect fit for you. If you are not branded in this unique way, if you don’t deliver according to your brand promise, and if you focus mainly on selling, market, and promoting yourself, you will be perceived egocentric, selfish and a unique jerk, and branding will be cosmetic and a dirty business.....read more
http://bit.ly/A0mOj ; http://bit.ly/rT6wU

Join our Personal Branding University on Twitter http://twitter.com/PBUniversity

[Dr. Hubert Rampersad]

A 4-Point Survival Guide for Turning Personal Financial Crisis into Opportunity
Now during the crisis it is a great time to reposition yourself strongly in relation to your competitors, built a strong reputation, develop an effective image of yourself that you want to project in everything you do, and become more creative and innovative...read more
http://pbuniversity.wordpress.com/2009/03/28/a-4-point-survival-gui...

Read more http://bit.ly/A0mOj ; http://bit.ly/rT6wU